วิทยาลัยเทคโนโลยีชลบุรี

Chonburi Technological College

Program

Marketing

Why Study Marketing at Technochon

“Learn marketing by doing — build brands, sell for real, and use digital tools like a professional.”

Modern marketing is not just about selling products. It requires understanding consumers, analyzing data, creating content, planning strategy, and choosing the right digital channels. Technochon focuses on hands-on learning through projects, case studies, campaign creation, and presentations that simulate real business work.

  • 1.

    Learn Both Marketing Fundamentals and Digital Marketing

    Students learn everything from marketing principles, consumer behavior, sales, and customer service to branding, online marketing, and data analysis.

  • 2.

    Hands-On Learning

    Learn through activities and projects such as:

    • Target audience analysis
    • Product and service design
    • Marketing plan development
    • Advertising media production
    • Campaign planning
    • Presenting work to the class or entrepreneurs

    Students produce at least one project per subject to build up their portfolio.

  • 3.

    Real Sales and Customer Service Practice

    Practice product presentation, negotiation, closing sales, and customer care, along with store display and creating a great experience for consumers.

  • 4.

    Use Digital Marketing Tools

    Practice using the tools businesses commonly use, such as:

    • Facebook
    • Instagram
    • TikTok
    • LINE Official Account
    • Canva
    • Google Forms
    • Excel and Google Sheets
    • Online data analytics tools

    So students can create media, plan, and measure real marketing results.

  • 5.

    Build Brands and Create Content

    Learn to define brand image, name products, craft brand stories, take product photos, and produce content for online channels.

  • 6.

    Develop Creativity and Leadership

    Encourages students to think boldly, present confidently, work as a team, plan activities, and solve problems on the spot through marketing competitions and projects.

  • 7.

    Diverse Career Paths After Graduation

    Upon graduation, students can work as:

    • Marketing Officer
    • Digital Marketing Officer
    • Content Creator
    • Social Media Admin
    • Sales Representative
    • Customer Service Officer
    • Brand Assistant
    • Event Marketing Officer
    • E-Commerce Officer
    • Private business owner

Tools Used in the Program

Social Media Platforms

  • ✔ Facebook
  • ✔ Instagram
  • ✔ TikTok
  • ✔ YouTube
  • ✔ LINE Official Account

Content Creation

  • ✔ Canva
  • ✔ PowerPoint
  • ✔ Video editing software
  • ✔ Photography and media production tools

Data & Analytics

  • ✔ Microsoft Excel
  • ✔ Google Sheets
  • ✔ Google Forms
  • ✔ Social Media Insights
  • ✔ Dashboards and reporting

Digital Advertising

  • ✔ Facebook Ads
  • ✔ TikTok Ads
  • ✔ Basic SEO/SEM
  • ✔ Campaign planning and measurement tools

After Graduation, You Will Be Able To...

  • ✅ Analyze the market and consumer behavior
  • ✅ Plan marketing strategies
  • ✅ Build brands and design campaigns
  • ✅ Produce content for online channels
  • ✅ Use digital advertising tools
  • ✅ Analyze sales data and campaign results
  • ✅ Sell products and serve customers professionally
  • ✅ Work as a team and present your work
  • ✅ Start a business or build your own brand

Vocational Certificate Level (ปวช.)

Marketing Foundations

Building the foundation of a modern marketer

Subject Groups

Group 1 Marketing Fundamentals

  • Marketing principles
  • Consumer behavior
  • Market segmentation
  • Target market selection
  • Market positioning
  • Marketing mix (4Ps)

Group 2 Sales and Service

  • Sales techniques
  • Product presentation
  • Negotiation
  • Customer service
  • Store layout
  • Product display

Group 3 Marketing Communication

  • Advertising
  • Public relations
  • Sales promotion
  • Marketing copywriting
  • PR media production
  • Presenting work

Group 4 Introduction to Digital Marketing

  • Using Facebook and Instagram
  • TikTok Marketing
  • LINE Official Account
  • Canva for marketing
  • Product photography
  • Creating online content

Group 5 Introduction to Data Analysis

  • Excel for marketing
  • Google Sheets
  • Customer data collection
  • Conducting surveys
  • Basic sales analysis
  • Summarizing data for decision-making

Group 6 Practice and Projects

  • Case Study
  • Marketing plan
  • Product creation project
  • Real sales activities
  • Marketing Challenge
  • Workplace internship

Vocational Certificate Learning Path

  1. 1.Year 1: Marketing fundamentals + consumer behavior + sales
  2. 2.Year 2: Marketing communication + digital + content creation
  3. 3.Year 3: Marketing planning + projects + real internship

Higher Vocational Certificate Level (ปวส.)

Professional Digital Marketing

Advancing to become a professional marketer

Subject Groups

Group 1 Marketing Strategy

  • Marketing strategy planning
  • Market and competitor analysis
  • STP Marketing
  • Brand management
  • Product development
  • Pricing and distribution channels

Group 2 Advanced Digital Marketing

  • Digital Marketing Strategy
  • Social Media Marketing
  • Content Marketing
  • Influencer Marketing
  • Online Advertising
  • Facebook Ads and TikTok Ads
  • SEO and SEM

Group 3 E-Commerce and Omni-channel

  • Online product sales
  • Online store management
  • E-Commerce Platforms
  • Customer Journey
  • Omni-channel Marketing
  • Customer experience management

Group 4 Marketing Data Analysis

  • Marketing Analytics
  • Advanced Excel and Google Sheets
  • Sales analysis
  • Customer behavior analysis
  • Dashboard creation
  • Measuring online campaign results

Group 5 Branding and Creative Media

  • Brand Strategy
  • Brand identity design
  • Creative Campaign
  • Photo and video production
  • Storytelling
  • Professional presentation of plans

Group 6 Management and Entrepreneurship

  • Marketing team management
  • Budget planning
  • Project management
  • Business development
  • Entrepreneurship
  • Startup Project

Group 7 Professional Practice and Real Work

  • Professional project
  • Marketing Campaign Project
  • Marketing competitions
  • Presenting work to entrepreneurs
  • Workplace internship
  • Portfolio preparation

Higher Vocational Certificate Learning Path

  1. 1.Year 1: Marketing strategy + Digital Marketing + Data Analysis
  2. 2.Year 2: Branding + E-Commerce + Campaign Project + real internship

Tuition Fees

ProgramEntrance FeeTuition Fees for Academic Year 2026
Education Fee (1)Other Development Fee (2)Total (1+2)
Marketing (ปวช.)1,0002,5803,4206,000
Marketing (ปวส.) (ช)1,0006,5005,50012,000
Marketing (ปวส.) (ม)1,0006,5006,50013,000

Ready to Begin Your Path to a Professional Marketing Career?

Apply for the Marketing program at Chonburi Technological College today